00. Introduction

00. Introduction

What is Creative Business Map?

  • Creative Business Map is a method that can be used by companies or freelancers in the creative sector
  • It is a method to quickly, simply and systematically develop a business model
  • It does not replace the business plan, but provides a concise, comprehensive and visual perspective on the underlying plan of the company

The method consists of six steps, which should first be followed linearly, then interactively:

You start by establishing your dream and your primary motive. Often, this comes from a passion or a fascination. You then consider what you are making now, or what you want to make. Taken together, these two steps form the foundation of the story you are going to tell. Who you are going to tell this story to is the subject of Step 3, in which you determine who is suited to your drive, passion and fascination, and who your work appeals to. Once you have a clear idea of your client, you go on to determine how to reach him or her (Step 4) and the appropriate revenue model (Step 5). The last step (Step 6) is to set clear objectives and a timeframe and to go through the steps again.