This book shows you how to discover and articulate your creative strength in order to analyse your opportunities and chances as a creative professional. 

The method is easy to apply, provides a comprehensive overview and encourages action. At the same time, it shows you where you stand right now and what you still need to work on, with the ultimate aim to get your business off the ground while still having fun and with minimum stress. A perfect practical guideline!

You can buy the book (English) here to design your creative business. For only € 17,50 (incl. VAT) you will learn how and where to start.

buy book


If you’re interested in buying the book for your shop, concept store, school, University or organization, please contact Carly Rutten,, +31641569022.

If you’re a foreign student and studying at Willem de Kooning Academy, you can visit the Business Station.